Get the basics right

2 min read

When you click on Publish, your tour goes out immediately and becomes available through the VoiceMap apps and voicemap.me.

From that moment, VoiceMap distributes and promotes your tour through in-app discovery, search-optimised web pages, and social media. We can also get your tour on reseller platforms like Viator and TripAdvisor, and promote it through our affiliate network.

Getting positive reviews is the best way to build momentum for your tour. The tools below help you do that and amplify your reach even further. They're easy to use and can make a real difference to your tour's success.

Distribution dashboard

You can access all your promotional tools in one place through your tour's distribution tab in Mapmaker. From here you can generate short URLs for easy sharing, download QR codes for print materials, create voucher codes for giveaways and promotions, and more.

Voucher codes for ratings and reviews

The single most effective thing you can do after publishing is to share your tour with people who are likely to rate and review it. Positive ratings and reviews boost your tour's visibility in search results, increase buyer confidence, and improve conversion rates.

Use voucher codes to give free access to friends, family, fellow guides, travel bloggers, and anyone else who might leave a thoughtful review. Even 5–10 honest reviews can make a significant difference.

Reseller networks

VoiceMap can list your tour on Viator and TripAdvisor, which are among the most popular platforms travellers use to find activities and experiences. This gives your tour exposure to millions of potential customers who might never find it otherwise.

Google Things to Do

Connecting your tour to Google Things to Do links it directly to the landmarks and locations it covers on Google Search and Google Maps. This is one of the most powerful distribution tools available because it puts your tour in front of people who are actively searching for things to do at your tour's locations.

Your publisher profile

A complete, well-crafted publisher profile builds trust and helps convert browsers into buyers. Make sure your bio, photo, tagline, and credentials are all filled in.

Search engine optimisation

Your tour's web page is automatically optimised for search engines, but you can improve its performance by writing a strong tour description that includes relevant keywords — the name of the city, landmarks, and themes your tour covers.